ProForm is a world-renowned fitness equipment brand owned by ICON Health & Fitness, the world’s largest manufacturer of exercise equipment. The sheer size of ICON puts them at an advantage over other manufacturers as a result of economies of scale. They can more efficiently equip even their entry-level fitness equipment models with high-grade components and technologies.
ProForm has been around for over 30 years, with a focal point on building equipment and technology that serve those that are serious about fitness. They market a variety of fitness equipment from treadmills, elliptical trainers to rowing machines which is the part of successful weight loss programs.